FORMATION OF A SOCIAL MECHANISM FOR WORKERS MOTIVATION TO INNOVATIVE ACTIVITY 

Polutin Sergej Viktorovich, Doctor of sociological sciences, professor, head of sub-department of sociology, Ogarev Mordovia State University (68 Bolshevistskaya street, Saransk, Russia), polutin.sergei@yandex.ru
Sedleckij Aleksandr Viktorovich, Candidate of sociological sciences, associate professor, sub-department of management and marketing, Financial University under the Government of the Russian Federation (33b Kalinina street, Penza, Russia), alexsus_75@mail.ru

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Background. Russian society is currently experiencing a social and economic crisis, coupled with the problems of how to build innovation capacity, and with implementation of an innovative type of development. To solve these problems it is necessary to form innovators whose activities will be based on effective motives and incentives to creativity. The purpose of the work is to examine social mechanisms to motivate employees to innovate.
Materials and methods. Implementation of the tasks was achieved by analyzing the concepts related to the social mechanisms of motivation to innovate. In the study, we analyzed the importance of the social mechanism of motivation to innovate for innovation development in Russia. The study was based on the systematic analysis, structural-functional and comparative methods.
Results. The result of the study was the discolure of the essence of social mechanisms of innovation processes. The article describes basic conditions promoting effective implementation of the social mechanisms of motivation to innovate.
Conclusions. Study of the influence of the social mechanisms of motivation on implementation of innovations in Russia allow to conclude that for generation of new scientific ideas and concepts, for creation of new products, new technologies and projects it is necessary to create conditions for effective work of innovators at
organizations.

social mechanism, motivation, innovation, innovative development, system, social controls, society, social needs, social institutions, social processes, social groups.

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